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They wanted sales and app downloads and a little bit of brand awareness for Fortune Online. We used insights from everyday India, sprinkled with humour to create a campaign that ensured 17k+ app downloads in the first quarter. 

Task: Create content to help transition Adani farmPik from B2B to B2C. 

From referencing fast-food brands to promoting healthy eating through relatable content, we leveraged food insights and promoted healthy lifestyle. They sold a lot of apples and I went bananas. 

Worked with the global art team and created all the product launch collaterals for the first Made-in-Audibene hearing aid - Horizon. Adopted globally, all collaterals - landing page, product brochures, Digital films, and static, were developed leveraging data and insights.  

My Job: Strategy, copy, and research.

Help us with your insights and experience to create a prospectus that gets us more international students. Brainstormed with art and marketing teams to create a pretty-looking prospectus book that did work. A 3x increase and admission agents across the globe repeated it for 3 years. 

My Job: Strategy, copy, research, and model.